Moschino names Loris Messina and Simone Rizzo as creative directors

Moschino has named Loris Messina and Simone Rizzo as its new creative directors, effective immediately. The duo will make their debut at Milan Fashion Week in September, signaling a new creative direction for the brand.

Reuters

21 June 2026 at 10:22:25

Moschino names Loris Messina and Simone Rizzo as creative directors

Loris Messina sits on the shoulders of Simone Rizzo as they pose in front of Moschino headquarters on Via San Gregorio in Milan, Italy, in this undated handout picture. Messina and Rizzo have been appointed creative directors of Moschino.

Dario Catellani/Moschino/Reuters

Italian fashion brand Moschino has appointed Loris Messina and Simone Rizzo as creative directors effective immediately, replacing Adrian Appiolaza, parent company Aeffe AEF.MI said on Sunday.

Here are a few more details:

Messina and Rizzo's debut for Moschino will be unveiled during Milan Fashion Week in September.
The duo exited Sunnei, a brand they founded in 2014, in September last year.
Adrian Appiolaza, who had been hired in 2024 as creative director of the Italian luxury brand, left the company on Friday, according to Aeffe.
"Loris Messina and Simone Rizzo possess the qualities required to embrace this challenge: a contemporary creative vision, a deep cultural sensibility and the ability to develop relevant and distinctive creative languages," Aeffe's executive chairman Massimo Ferretti said.

-Reporting by Chandni Shah in Bengaluru, Editing by Louise Heavens/Reuters