Kenya flower exporters discard blooms as freight costs soar
Soaring air-freight costs and limited cargo capacity are disrupting Kenya’s cut-flower exports, forcing some growers to discard up to a quarter of their production. Producers are now exploring alternative markets and routes, including direct shipments to Asia, to reduce reliance on strained Middle East hubs.
April 10, 2026
Jefferson Kahinju/Reuters

A screengrab photo in video showing bundles of roses.
Reuters
Soaring air‑freight costs and flight disruptions are squeezing Kenya’s cut‑flower industry, forcing some growers to discard large volumes of produce.
Xflora Group, which exports between 120 and 130 million flower stems annually, says 20% to 25% of its production is being thrown away, as limited cargo space and high charter costs make shipments to Europe unviable.
Growers say heavy reliance on the Middle East airline hubs has left the sector exposed to disruption, though some are now exploring alternative markets and routes, including direct exports to Asia, to reduce future risks.
-Jefferson Kahinju/Reuters
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