Super Bowl LX ratings given late boost, still shy of record

Nielsen has updated the ratings for Super Bowl LX, raising the final viewership to 125.6 million.

The Seattle Seahawks’ 29-13 win over the New England Patriots was initially reported to have averaged 124.9 million viewers across NBC, Peacock, Telemundo, and other digital platforms. Nielsen explained that the adjustment came after a Big Data provider failed to properly collect data from its devices on game day.

Despite the update, Super Bowl LX remains the second-most watched Super Bowl in history, trailing last year’s record of 127.7 million viewers. The Feb. 8 game, however, became the most-watched show in NBC history, earning a combined average household rating of 39.7.

—Field Level Media/Reuters