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NBA: First round of NBA playoffs most watched since '93

Game 7 between the Boston Celtics and Philadelphia 76ers drew a record 11 million viewers, making it the most-watched first-round NBA Playoffs game in 27 years. The opening round averaged four million viewers per game, marking its highest overall viewership since 1993.

FIELD LEVEL MEDIA

Reuters

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May 6, 2026

NBA: First round of NBA playoffs most watched since '93

Philadelphia 76ers forward Paul George (8) drives against Boston Celtics guard Jaylen Brown (7) during the fourth quarter at Xfinity Mobile Arena in Philadelphia, Pennsylvania, USA, April 30, 2026.

Bill Streicher / Reuters

Game 7 of the Boston Celtics–Philadelphia 76ers series capped off what the NBA described as the most-watched first round of its playoffs since 1993, the league announced on Tuesday.


Fueled by a highly competitive slate of matchups, six of the eight first-round series went at least six games. As a result, the opening round averaged four million viewers per game across the league’s television partners.


The decisive Game 7 between the Celtics and 76ers drew the largest audience in first-round Game 7 history. Philadelphia’s 109–100 victory, which completed its comeback from a 3–1 series deficit, averaged 11 million viewers on NBC and Peacock. It also marked the most-watched first-round playoff game in 27 years.


The strong ratings underscore renewed fan interest in tightly contested postseason series, with multiple matchups going deep into the schedule and producing high-stakes finishes across the league.


-Field Level Media/Reuters

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