NBA Finals ticket prices continue to plunge ahead of Game 4

Ticket prices for NBA Finals games continued to slide ahead of Game 4 between the New York Knicks and San Antonio Spurs, with the get-in price dropping to $3,898 just hours before Wednesday night’s matchup at Madison Square Garden in New York.

The get-in cost for the Knicks’ second home game of the series had surged to nearly $13,500 before New York’s loss in Game 3 on Monday. That defeat ensured the Knicks could no longer sweep the series and guaranteed at least one more game in San Antonio.

Following the loss, Game 4 prices fell sharply, dipping to $4,025 by Tuesday. The decline continued into Wednesday, with the three-day average dropping 66% to $3,898, according to ticket tracking service TicketData.

For the first time in the series, average get-in prices for all remaining potential games also moved lower, with each posting double-digit percentage declines.

NBA FINALS GET-IN PRICES

Game 4 — New York: $3,898 (down 66% over three days)

Game 5 — San Antonio: $1,414 (down 24%)

Game 6 — New York: $9,262 (down 19%)

Game 7 — San Antonio: $3,549 (down 18%)

The soonest the Knicks could clinch their first NBA title in more than half a century is Game 5, which currently carries the lowest get-in price among the remaining potential contests. If the series returns to New York for Game 6, prices have eased below $10,000 for the first time since Game 1, though it remains the most expensive potential matchup at $9,262.

For comparison, the past two Super Bowls had day-of get-in prices of $2,002 in 2025 and $3,251 this year. The average Super Bowl get-in price since the end of the COVID-19 pandemic has been $3,914, according to TicketData.

Outside of the World Cup and the Stanley Cup Final, the next most expensive sporting event on the calendar is UFC 329, which features the return of Conor McGregor against Max Holloway. The event currently has a get-in price of $1,369 and is scheduled for July 11 in Las Vegas.

The Knicks opened the series as significant underdogs but shifted to -140 favorites at BetMGM following their Game 1 victory. Now leading 2-1 with up to two more games at home, New York remains the -185 favorite, while San Antonio is listed at +155.

— Field Level Media/Reuters