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NBA: All-Star events draw biggest audience in 24 years

The NBA’s All-Star Weekend drew 46 million viewers, its largest U.S. audience since 2011, highlighted by Anthony Edwards earning MVP honors as the USA Stars dominated the final. The weekend also featured celebrity games, Rising Stars, and fan-favorite contests like the Slam Dunk and 3-Point Challenge.

FIELD LEVEL MEDIA

Reuters

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February 20, 2026

NBA: All-Star events draw biggest audience in 24 years

Team USA stars Cade Cunningham, Anthony Edwards, Chet Holmgren, Jalen Duren, Scottie Barnes, and Jalen Johnson lift the trophy after defeating Team Stripes in the 75th NBA All-Star Game at Intuit Dome on February 15, 2026, in Inglewood, California.

Kirby Lee / Reuters

The NBA's All-Star festivities captured the attention of 46 million viewers in the United States last weekend, the league announced Thursday. This marks the largest audience since 2011 and more than triple the viewership from last season.


The star-studded weekend featured a reimagined USA vs. World mini-tournament, which consisted of four 12-minute games and served as the highlight on Sunday. Fans also enjoyed Friday's Celebrity Game and Rising Stars event, as well as Saturday's 3-Point Contest, Shooting Stars, and Slam Dunk Contest.


Minnesota Timberwolves guard Anthony Edwards stole the spotlight, earning MVP honors for Sunday's 75th NBA All-Star Game at the Intuit Dome in Inglewood, California. Edwards led the USA Stars to a decisive 47-21 victory over the USA Stripes in the final matchup.


--Field Level Media/Reuters

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