LIV Golf's CEO seeking potential $250M investment

LIV Golf CEO Scott O'Neil has begun searching for investors as the league seeks up to $250 million in additional funding beyond this year, according to a report by Axios.

The Saudi-backed golf league was launched in 2022 through Saudi Arabia’s Public Investment Fund (PIF), but the fund is reportedly expected to stop supporting LIV Golf after the 2026 season.

Reports estimate that PIF has invested between $5 billion and $8 billion into LIV Golf since its launch. However, the fund is now expected to shift its focus toward domestic investments. Despite the massive financial backing, the league has reportedly struggled to generate profits.

LIV Golf recently postponed its planned New Orleans tournament that was originally scheduled for June, although organizers said a different version of the event could still take place later this year. The postponement created a gap in the schedule between LIV Golf Andalucia in Spain from June 4 to 7 and LIV Golf UK from July 23 to 26.

The league plans to continue operating but is expected to rely on new investors to remain financially stable. Reports also suggest LIV Golf could scale back some of its current operations despite featuring high-profile players such as Bryson DeChambeau, Jon Rahm, Joaquin Niemann, Cameron Smith and Tyrrell Hatton.

According to the report, LIV Golf has told potential investors that a $250 million cash infusion could help the league become profitable within two years.

A separate $150 million investment proposal is also reportedly being discussed. That plan would depend on securing a new media rights agreement and selling the league’s 13 teams, each made up of four players. -Field Level Media/Reuters