EXPLAINER: Everything you need to know about the 2026 Super Bowl

Super Bowl LX: Everything You Need to Know

The Seattle Seahawks will face the New England Patriots in Super Bowl LX, one of the biggest sports events in the United States and a global entertainment spectacle. Here’s everything you need to know about the 60th Super Bowl, including the halftime show performer, broadcast details, and ticket costs.

Where Will Super Bowl LX Be Held?

Super Bowl LX will be played at Levi’s Stadium in Santa Clara, California, the home stadium of the San Francisco 49ers. The stadium has a seating capacity of 68,500.

This will be the second Super Bowl held at Levi’s Stadium. It previously hosted Super Bowl 50 in 2016, when the Denver Broncos defeated the Carolina Panthers.

When Is Super Bowl LX?

Super Bowl LX is scheduled for February 8, with kickoff at 6:30 p.m. ET (11:30 p.m. GMT). The event draws not only football fans but also viewers interested in the halftime show and special advertisements.

Last year’s Super Bowl attracted an estimated 127.7 million U.S. viewers.

Have Either Teams Won a Super Bowl Before?

New England Patriots

The Patriots have won six Super Bowls, tied with the Pittsburgh Steelers for the most in NFL history. This will be their 12th Super Bowl appearance, extending their record, and their first since the Tom Brady era.

Seattle Seahawks

The Seahawks are making their fourth Super Bowl appearance and are chasing their second title. They previously lost 28–24 to the Patriots in Super Bowl XLIX (2015).

Where Can You Watch the Game?

In the United States, Super Bowl LX will air on NBC and will be available for streaming on Peacock. Outside the U.S. and China, the game will also be accessible on DAZN and other sports streaming services.

Who Will Perform at the Halftime Show?

The halftime show will feature Puerto Rican rapper and singer Bad Bunny, a three-time Grammy Award winner known for his global influence and outspoken views on immigration policies.

Bad Bunny released his sixth studio album in January 2025 and is also an actor and co-founder of the sports marketing agency Rimas Sports. He is also a co-owner of the Puerto Rican basketball team Los Cangrejeros de Santurce.

His selection sparked controversy among some political figures due to his political views and decision to exclude U.S. dates from his recent world tour.

How Much Do Super Bowl Tickets Cost?

Super Bowl tickets are among the most expensive and hardest to secure in sports. Prices vary depending on location and teams playing.

According to ticket marketplace TickPick, the cheapest ticket starts at about $6,085, while the average price is $9,649. The most expensive ticket for Super Bowl LX is around $57,834.

Ticket distribution is as follows:

35% to the two competing teams

5% to the host team

1% to each of the remaining 29 NFL teams

25% retained by the NFL for media, business partners, and community partners

500 tickets given away by the league

How Much Does It Cost to Advertise During the Super Bowl?

Super Bowl commercials are highly valued due to the event’s massive audience. The price for a 30-second ad during Super Bowl LX is estimated between $7 million and $8 million, similar to last year’s rates.

What Is the Name of the Super Bowl Trophy?

The winning team receives the Vince Lombardi Trophy, named after the legendary NFL coach who led the Green Bay Packers to victories in the first two Super Bowls.

The trophy is made of sterling silver by Tiffany & Co, stands 22 inches tall, and weighs 7 pounds. Each year, a new trophy is created, while players receive smaller personalized replicas.

Who Won the Super Bowl in 2025?

Super Bowl LIX saw the Philadelphia Eagles defeat the Kansas City Chiefs with a final score of 40–22, preventing the Chiefs from achieving a historic three-peat.

Eagles quarterback Jalen Hurts was named Super Bowl MVP after throwing two touchdowns and scoring one rushing touchdown. -Reporting by Frank Pingue in Toronto; Editing by Bill Berkrot/Reuters