FACTBOX: Recent leadership changes at global consumer goods companies
Coca-Cola appointed Henrique Braun, its current COO, as the new CEO as the company adapts to changing consumer demand for healthier, more affordable drinks amid economic uncertainty. This leadership change reflects broader shifts in the retail sector facing tariffs and volatile spending.
December 11, 2025
Neil J Kanatt and Sanskriti Shekhar/Reuters

Coca-Cola Names Henrique Braun as New CEO Amid Industry Shifts Toward Healthier, Affordable Products
Reuters
Coca-Cola <KO.N>named insider Henrique Braun as its new CEO on Wednesday, as packaged food companies try to adjust their strategies to consumers looking for healthier and more affordable drinks and snacks.
Braun, currently chief operating officer, will succeed James Quincey, who is stepping down after nine years at the helm.
The move is the latest in a string of leadership changes sweeping through the retail sector as companies tackle tariff pressures, an uncertain economy and a choppy consumer spending backdrop.
-Neil J Kanatt and Sanskriti Shekhar
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