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EU to fine online shopping platforms that import unsafe products

The European Union agreed on Thursday to an overhaul of its customs system, including a crackdown on mainly Chinese e-commerce platforms that face potential fines if they sell illegal or unsafe products into the bloc.

March 27, 2026

Philip Blenkinsop/Reuters

EU to fine online shopping platforms that import unsafe products

A photo of a person doing online shopping courtesy of Unsplash via Wix.

Rupixen/Unsplash via Wix

BRUSSELS- The European Union agreed on Thursday to an overhaul of its customs system, including a crackdown on mainly Chinese e-commerce platforms that face potential fines if they sell illegal or unsafe products into the bloc.


The 27-nation bloc is seeking to coordinate collection of duties and safety checks as it struggles to manage the high volume of low-value e-commerce parcels entering the bloc, with the total reaching 5.8 billion in 2025.


Representatives of the European Parliament and EU governments struck a provisional deal late after negotiations running into Thursday evening to clarify final details.


Under the new system, online platforms that sell into the bloc will be treated as importers and responsible for payment of duties and product safety. Companies repeatedly flouting EU rules could face fines of between 1 and 6% of their total sales into the EU over the previous 12 months.


The EU does not apply customs duty on parcels valued at less than 150 euros ($173.85), which has fuelled rapid growth of online shopping platforms such as Shein, Temu PDD.O and AliExpress 9988.HK that send consumers packages direct from China.


The bloc aims to scrap the duty exemption and plans to impose a 3 euro fee from July as a interim measure. The European Commission will also now determine an additional handling fee to be imposed from November 1.


On Wednesday, French city Lille was selected as the location of the future EU Customs Authority (EUCA), whose 250 staff will oversee a new EU data hub that will provide a more centralised and digital view of incoming goods.


The data hub is slated to open for e-commerce consignments in 2028 and cover all imported goods by March 1, 2034.



EU LAWMAKERS TO VISIT CHINA


Next week, the EU will send a nine-member delegation to Beijing and Shanghai to address challenges in the digital and e-commerce sector as well as foster fair competition between China and the bloc, a statement from the EU Delegation to China on Thursday showed.


Over three days, the European lawmakers will meet with Chinese legislators and market regulators as well as Shein, Alibaba and Temu.


The bloc's concerns over product safety were highlighted by a study published by the European Commission this month. It found that 60% to 65% of imported cosmetics, including make-up, food supplements and personal protective equipment, such as bicycle helmets, did not comply with EU safety rules.


"A top concern ... are the systemic breaches of EU laws and the high volume of non-compliant small parcels coming from non-EU online platforms, including from China," the EU statement said.


In what would be the first EU parliamentary visit in eight years, the engagements are expected to focus on digital regulation, consumer protection and compliance with product safety rules.


-Reporting by Philip Blenkinsop and Sudip Kar-Gupta in Brussels, and Liz Lee in Beijing; Editing by David Gregorio/Reuters

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