OLYMPICS: LA28 to open ticket draw on Jan. 14 with seats from $28

LOS ANGELES – LA28 organizers announced on Monday that fans will be able to register starting January 14 for a random ticket draw for all Olympic sports at the Los Angeles Games, with a promise of at least 1 million tickets priced at $28.

Fans can register through the LA28 ticketing page for a chance to secure a time slot to purchase tickets in April. Those who are not selected in the initial draw will be automatically entered into subsequent ticket drops.

"Every sport starts at $28, and that’s not just a few tickets in the corners of some venue, but a meaningful number of tickets," said Allison Katz-Mayfield, LA28's Senior Vice President of Games Delivery Revenue. "We’re looking at at least a million tickets at $28, and about a third of our tickets will be priced under $100."

This announcement comes in the wake of criticism over high ticket prices for the upcoming FIFA World Cup in 2026.

The registration period will remain open until March 18, and there is no advantage to registering early. Fans can sign up without making a purchase or payment.

"No matter when you register – whether you're the first person or the last – you’ll have the same opportunity to get tickets," Katz-Mayfield said. "The draw is the fairest way to ensure broad access to tickets, making sure that no one is advantaged or disadvantaged."

The registration process is designed to ensure tickets end up in the hands of fans rather than ticket brokers or bots.

Special Local Presale for Nearby Residents

Residents living near Olympic venues will have the opportunity to obtain tickets through a special locals' presale, allowing them to purchase tickets before they become available to the general public.

Paris 2024 saw a record 12 million tickets sold, and LA28’s early registration process, a year ahead of Paris’ timeline, is expected to help streamline ticket sales. Officials anticipate that ticket sales will account for about a third of LA28’s overall revenue target.

The ticketing process will be managed by LA28’s official ticketing partners, AXS and Eventim, with all tickets being digital.

Tickets for the Paralympic Games will go on sale in 2027.

Fans are encouraged to sign up for the LA28 newsletter for updates, including more details on the January 14 registration launch. -Reporting by Rory Carroll in Los Angeles; Editing by Himani Sarkar/Reuters